Pesach Intentionality

As we prepare for Pesach, I’ve been reflecting on the idea of cleaning—not just as a physical task, but as an act of intention. When we put thought and heart into even the simplest actions, they become meaningful and impactful.

The Seder itself teaches us the power of details. Every step, every siman, every action is infused with meaning. It’s not just about eating matzah or drinking wine—it’s about the way we do it, the kavana we bring to it. Pesach reminds us that even the smallest actions, when done with intention, have the power to elevate and transform.

This applies to so many areas of life, including something as routine as shopping for new clothes. Too often, it can feel like a chore—just another item on the to-do list. But when done with intention, it can be an opportunity for connection, for mother-daughter bonding, for expressing care and love. Perhaps this is why there is a mitzvah for a husband to buy new clothes for his wife and children for Yom Tov—it’s not just about the clothing itself, but about the love and thought behind it. The way we dress for Yom Tov reflects the importance of the day, reminding us that we are celebrating something special.

In our store, as we ring up purchases, we say L’kavod Shabbos or L’kavod Yom Tov—because these aren’t just transactions; they are moments of preparation for something meaningful. When I travel to buy for the store, I think about each of you—what will fit well, what will bring joy, what will make you feel your best—because beauty isn’t just about what we wear; it’s about how we feel inside.

I truly believe that when we feel beautiful, it radiates outward. When we take the time to dress nicely and feel good about ourselves, it’s not just about looking good—it’s about recognizing our own worth and honoring the simcha of Yom Tov. Just like royalty dresses to reflect their dignity, we dress to express our kavod for the chag and for ourselves as Hashem’s beloved nation.

As we go through each item on our long to-do list, we can try to frame it as an opportunity to connect—to Hashem, to our family, to something greater than ourselves. Perhaps one of you has a good nusach for a "הנני מוכן ומזומן" to infuse these routine but potentially uplifting moments with deeper meaning. I’d love to hear your thoughts!

My blessing for all of us is that we use these days to infuse the little things with meaning, so that when we sit at the Seder, we sit as royalty—feeling the depth of the moment, the love of Hashem, and the beauty of the journey that brought us there.

Wishing you a Chag Kasher V’Sameach,

Chaya & Co.